The 1970 Simca 1204 had 1204cc engine that produced just 59PS and got up to 39MPG. In the US, it had an MSRP of $1,875. Simca was Chrysler’s Europe division. As Motor Trend stated at the time, “The Simca 1204 is really what the Maverick should have been. an inexpensive, quality-built, soundly-engineered, fun-to-drive machine that is relevant to an ever growing metropolitan America”.
Another example of badge engineering is this 1978 Simca Horizon GL, which was produced by Chrysler Europe and sold as Simca, Dodge, Plymouth and Talbot. (image source: John Lloyd)
The 1978 Simca Horizon LS was produced from 1978 and 1986. It came in varied version, but more importantly, since it was produced by Chrysler Europe, it massively re-badged as Simca, Dodge, Plymouth and Talbot. (image source: John Lloyd)